“I had excellent service with Leadco. Having no knowledge of how to create a landing page, I was taken care of from A to Z.
Laurie, my account manager, was quick to answer my questions. I highly recommend their services.”
Béatrice Richard, Associate Director, IG Gestion de Patrimoine
Lead generation is a well-known concept in sales and marketing. It's all about lead generation. Lead generation defines the process by which people are attracted and converted into potential customers looking for a product or service like yours.
A lead, also known as a prospect, is a person who expresses interest in a company's product or service in one way or another. A lead can be a blog post, a job offer, blog articles, live events, a survey, a newsletter, an online subscription, or web content.
The first, the B2B lead, is created to attract other companies looking for your products and services, while the B2C lead is aimed at individuals. These are 2 marketing campaigns, each targeting a different clientele. For B2C (business to consumer), we want to create goodwill by automating certain processes.
Why choose lead generation as a marketing strategy? For many excellent reasons, the first of which is the high conversion rate. What's more, your online reputation is enhanced, you stand out from your competitors, and the return on investment is very attractive. Finally, lead generation saves you time and money.
In most cases, marketers need to know a host of areas at once, such as copywriting, SEO, graphic design, conversion report analysis and more. As a lead generation agency, LeadCo specializes in lead generation. We give you access to a team of experts able to support your marketing campaigns in a much more targeted way, in terms of lead generation.
Why choose lead generation as a marketing strategy? For many excellent reasons, the first of which is the high conversion rate. What's more, your online reputation will be enhanced, you'll stand out from your competitors, and the return on investment is very attractive. Clear and precise: we make sure you get the best possible results, as quickly as possible, using a special process created specifically by LeadCo. It's a 5-step process that allows us to fully understand your company's challenges.
This process has been designed to help us focus our research, so that we can create a customized lead generation strategy tailored to your field of business, meeting your company's pre-identified needs. In this way, we ensure that we target qualified customers as precisely as possible, based on your company's challenges, needs, resources and growth. Once developed, we present our strategy to you for approval before going live.
Very interesting. Finally, lead generation saves you time and money.
Meeting is the basis of our service, so it's up to you to choose the method that suits you best - in person, over the phone or by video. During this interview, you'll tell us about your company, what you'd like to achieve and the figures you'd like to reach. The more details you give us, the better equipped we are to develop a targeted strategy.
It's at this stage that we set up your advertising account, taking into account the parameters of each media used. Our aim is to choose the best media for maximum lead generation leading to a high return on investment.
It's essential to clearly define the clientele you want to attract in order to create the right qualified lead generation campaign. Do you offer high-end jewelry, a legal or medical service, vegetarian takeaway food? All these products are aimed at different audiences and will require a different approach to generate qualified leads.
Based on the information you share with us about your business and your growth plans, our team of lead generation specialists will set up a web marketing campaign designed to increase the number of qualified leads ready to be converted into buying customers.
Here we are at the presentation stage of LeadCo's marketing campaign. It's up to you to decide what changes, if any, need to be made. Your lead generation campaign will only go live once you've approved the final version.
Let's take a closer look at how LeadCo implements a B2C lead generation campaign. First of all, we use 2 platforms, Google Ads and Facebook Ads, using the conversion funnel strategy. We then proceed with the following steps:
For B2B campaigns, the process differs somewhat to suit the target customer. So, as mentioned above, customer targeting is even more in demand. Here are the steps we take at LeadCo to develop your B2B campaign.
In addition to rigorously targeting your potential customers' decision-makers, our team is busy with a number of other tasks.
Click on one of the buttons to make an appointment with us. We will get in touch with you as soon as possible to decide on the best time to meet. It's up to you to decide whether you'd prefer to meet us in person or virtually.
The costs of our services vary according to your needs and the services purchased, of course. Our monthly service packages start at $995 per month. If you're looking for a landing page, this service also starts at $995 per month.
It all depends on your target clientele and your offer. Lead generation is essential for startups and small businesses, because customers are the foundation of any business. However, even a well-established company can benefit from using lead generation in its marketing campaigns, to increase sales, launch a new product and so on.
Every medium has its strengths and weaknesses. LeadCo's role as a lead generation specialist is to choose the best media and message to attract your target customers. What's more, our experience has shown that most customers have a preference for certain media over others.
The conversion funnel is an e-commerce term that describes the various stages in the buyer's journey to purchase. The image of the funnel illustrates the path taken by potential customers, or leads. It's divided into three parts: the top of the funnel illustrates all those customers who are just beginning to research a product or service.
Do you know the average transaction value of a new customer in your company? Let's take the example of a new customer with an average transaction value of $1,000; how much would you be willing to invest to acquire a new customer who spends an average of $1,000 a year?
