Leadco makes insurance lead generation simple. Brokers and agencies can buy qualified insurance leads, meaning prospects interested in their services, and pay only for each lead, with no setup fees, no management fees and no hidden fees. Buy insurance leads online in a pack of 10, 25, 50 or 100 leads for the type of insurance you sell. Discover the available options, how the service works and the key points to check before you place your order.
At Leadco, you buy qualified insurance leads that are ready to be called. You pay only for the leads delivered, with no budget to manage and no ad campaign management fees. You are not buying ad campaign creation or a marketing service. You buy leads, delivered directly.
With Leadco, you pay for each lead delivered at a set price per lead. Whether a prospect is passed to you by phone or through a booked appointment, the principle stays the same.
Pay per lead, pay per call, pay per appointment and pay per live transfer: these terms describe how a prospect is put in touch with you, not separate billing models.
Leadco provides qualified insurance leads or appointments with prospects interested in your services, to help you grow your client base and seize new business opportunities.
You choose a pack of 10, 25, 50 or 100 leads, depending on your needs. A small pack lets you test lead quality and fine-tune your call scripts. A pack of 100 leads suits agencies with a team ready to contact them quickly.
Once the prospect is passed to you, you take over. With an exclusive lead, you can take the time to prepare your call well. With a shared lead, speed often makes all the difference.
Start your insurance lead buying with a pack of 10 leads!
Every lead comes from a lead generation journey we manage from start to finish. A lead is created when a person compares insurance online and leaves their contact details to receive a quote. The form lets them specify their needs, for example insuring a vehicle or a home, or protecting their family, along with their contact details. A broker can then call them shortly after their request to discuss their needs.
People often start by comparing options online before speaking with an advisor. Comparison sites and insurance lead marketplaces collect these requests and pass them on to insurance agencies. The lead turns that interest into an opportunity to speak directly with a potential client.
A hot lead comes from a recent request, and the prospect is waiting for a call. A cold lead is older or reflects a less urgent need. Because hot prospects are generally more ready to act, these leads often cost more.
With an exclusive lead, you are the only agency to receive the request. A shared lead is sent to several brokers, which makes fast follow-up essential. Exclusivity generally costs more but reduces competition.
A business lead often costs more, since commercial contracts can be larger and more profitable. Conversely, individual leads are more numerous and generally less expensive.
Validating contact details can make a real difference to lead quality. Confirmation by text message, by phone or by double opt-in helps reduce contact errors.
Leadco covers the main insurance categories, so the lead matches the products your agency sells. Each type of lead has its own pricing logic, sales cycle and commission, which is why it pays to order by product.
Prospects looking for a quote for a vehicle. The sales cycle is short and volume is high: a fast callback makes the difference.
Homeowners or tenants comparing coverage. They pair well with auto insurance for bundled offers.
Prospects interested in protection for their family or their loan. The sales cycle is longer and the value of a client is higher.
Requests for health or dental coverage, for agencies that distribute these products.
Self-employed workers or employees looking for replacement income in case of incapacity. Disability and critical illness insurance are often sold together with life insurance.
Travellers who want medical or trip cancellation coverage before departure. Demand is seasonal.
Critical illness insurance, mortgage insurance, group insurance and business insurance, depending on your expertise.
* Buying insurance leads involves Quebec’s Law 25 and the AMF’s regulatory framework : check both before you commit.
The best lead is not necessarily the cheapest, but the one that lets you win new clients at a profitable cost. If your team can call prospects back quickly, shared leads can be advantageous. If you plan to purchase insurance leads with less competition and want time to handle each request, exclusive leads may be better suited to your agency.
Leadco offers both formats:
The prospect is passed to a single broker or insurer. You get a chance to make contact with no direct competition among the buyers of the lead.
The same prospect is passed to several brokers or insurers. The price is generally lower, but you must contact the prospect quickly to maximize your chances of winning them as a client.
Any distributor can buy leads, but the benefit is not the same at every stage of an agency’s life. The insurance agencies that benefit most from qualified leads are generally those that want to speed up their insurance prospect generation, build a specific book of business or increase the number of appointments with genuinely interested prospects.
A new agency has no clientele or references yet. Leads give it a steady flow of appointments and teach it which products and sectors convert best. It is a fast testing ground.
Every year, a book of business loses clients through no fault of the broker: a vehicle is sold, a client moves, a policy is cancelled after a claim, or a competitor offers a lower price. Buying leads offsets these departures and strengthens the agency’s presence in its region.
Buying insurance leads helps independent insurance agencies and agents find clients without relying on an insurer, investing in advertising or spending time on prospecting. Working with several insurers, they can compare offers and propose other products to the same client.
Commercial clients can mean higher commissions because of their liability, property and vehicle insurance needs. Targeted leads make it possible to reach businesses and self-employed workers without multiplying prospecting efforts.
Outsourcing insurance lead generation frees the hours a broker spends chasing strangers, so they can be invested in existing clients and appointments. A work week has only so many hours: every hour of prospecting is an hour taken away from serving the current client base.
Less Cold Outreach
To find new insurance clients, buying insurance sales leads frees up your cold-prospecting hours. You receive quote requests from people who have already agreed to be contacted.
No Need to Become a Content or Advertising Expert
Writing pages and learning advertising on Google, Facebook or LinkedIn takes a considerable amount of time. By outsourcing insurance lead sourcing, you receive prospects without having to master these tools yourself.
Network memberships and business events are hard to tie to sales. A lead has a known price: by dividing it by your conversion rate, you get the cost of a signed client, a figure you can compare with what that client earns you.
The insurance market is increasingly competitive. Clients are better informed and know what they are looking for. Today, handing out a business card and sending a generic quote is no longer enough to stand out.
Finding interested prospects and converting them into clients takes time and effort. At Leadco, we help insurance brokers grow their client base through qualified leads that can generate new business opportunities and additional revenue. As an insurance lead vendor, we offer insurance lead generation services built around one simple model: you buy leads, delivered directly.
Qualified Leads: Exclusive or Shared
Choose the exclusive lead, passed to a single broker or insurer, or the shared lead, at a generally lower unit price but requiring a quick callback.
CRM and Follow-Up Automation
A CRM centralizes your leads and follow-ups, and automation sends reminders and follow-up emails. You keep a clear view of each lead and its progress.
Phone Agent (Optional)
An optional add-on to our insurance lead services: an initial contact with the prospect to confirm they can be reached and are interested, so you can spend your time meeting clients.
You choose a type of insurance and a pack of leads (10, 25, 50 or 100), then you pay for each lead delivered. There are no setup fees, management fees or additional fees. Once the lead is delivered, you are responsible for contacting the prospect, following up and closing the sale.
The price of a lead depends on the type of insurance and the format chosen. Insurance lead pricing for exclusive leads is generally higher than for shared leads, but exclusivity limits direct competition.
This offer covers only buying leads, not insurance lead generation campaigns: you pay no advertising budget, no Google Ads or Meta Ads campaign management and no setup fees. You have no campaign to create, fund or monitor: each lead delivered is billed at the cost per lead, and you receive prospects to call back directly.
Start with a pack of 10 leads to assess the quality of the prospects, measure your conversion rate and calculate your acquisition cost per client. Depending on your results and your capacity to follow up, you can then increase your order to 25, 50 or 100 leads.
Calculate the cost of a signed client: divide the price of the lead by your conversion rate. Example: for 100 leads purchased at $50 each, your total investment is $5,000. If you convert 20% of those leads into clients, you get 20 clients, or a cost of $250 per signed client. Compare this amount to the commissions generated to assess profitability.
Not automatically. The policy covers real problems with the lead (invalid number, wrong person, obvious qualification error), not the prospect’s behaviour after delivery. A prospect who does not answer, changes their mind or does not convert is not, on its own, an invalid lead. That is why it helps to call back quickly and to start with a small pack to measure your conversion rate.
Yes, Leadco delivers insurance leads across Quebec. You can target your region, for example Montreal, Quebec City, Sherbrooke, Trois-Rivières or Gatineau, or receive leads from several regions depending on where your agency operates. Specify your territory when you order so you receive prospects you can actually serve.
Yes, you choose the type of insurance you want prospects for (auto, home, life, critical illness, mortgage, business and others), as well as the format: exclusive or shared lead. You can also specify whether you target individuals or businesses, and the region where you want to receive them. Tell us about your ideal clientele and we will present the available options.
Ready to start insurance lead generation? Fill out this form and tell us the type of insurance you sell, the lead format you are interested in (exclusive or shared) and your region. We will get back to you with your price and the recommended lead pack for your agency.
Sherbrooke (head office)
1615, rue Beckett, Sherbrooke (Québec) J1J 1C7
Opening hours (Sherbrooke) :
Mon-Fri: 8:30a.m.–4:30p.m.
Sat-Sun: CLOSED
Montreal
4375, boulevard St-Michel, bureau 301, Montreal (Québec) H1Y 3G6
Opening hours (Montreal) :
Mon-Fri: 9:00a.m.-5:00p.m.
Sat-Sun : CLOSED
Toll-Free Phone Number:
