What is Google AdWords?
Google AdWords is Google’s Internet advertising program. It allows you to carry out your advertising campaigns in a simple and effective way.
Why do you need to invest in a Google AdWords campaign?
The primary objective of any company is to attract new customers. The best way to do this is to use the Internet, specifically the Google search engine. Indeed, Google is an essential marketing tool, especially if you want to make additional income. Google is the most widely used search engine in the world. 86. 9% of web searches in Canada are performed from it. This is 88. 62% of web searches in France, 86. 01% in the United Kingdom and 81. 08% in the United States. Therefore, you must be on Google if you want to grow your business.
5 good reasons why you should integrate Google Adwords into your web strategy
1- Google is extremely effective in helping you attract new customers
As mentioned above, Google is the most widely used search engine in the world. Therefore, it is the ideal tool if you want to reach your target audience effectively. By using Google’s advertising program, if your campaign is properly built, you should increase your visibility on the web, increase your number of qualified visitors and generate additional revenue. Therefore, integrating Google AdWords into your web strategy is essential if you want to reach your target audience more easily and quickly.
2- How do you ensure that your ads are displayed on the first page of Google?
There are more and more competitors on the Internet, especially on Google. Companies must therefore frequently use Google AdWords campaigns if they want to be displayed on the first page of the Google search engine. Advertisements are broadcast before natural results, particularly for reasons related to the fact that Google AdWords campaigns are one of Google’s main sources of revenue. So, if you want your company to be displayed on the first page of Google, you must invest in a Google AdWords campaign. Please note that the first three AdWords ads receive 40% of clicks.
3- The most effective method to reach your target audience quickly
One of the main advantages of using the Google advertising program is that the targeting option allows you to effectively reach your target audience. Indeed, this option allows you to broadcast only your ads to Internet users who are really interested in your products or services. Thus, thanks to a Google AdWords campaign, you will be able to quickly and easily reach your target audience through the following criteria:
- keywords/advertisements
When you want to set up a Google AdWords campaign, you must choose a list of specific keywords, i. e. keywords that are closely related to your products or services. Thus, when an Internet user searches for your keyword, your ad will be displayed on the first page of Google.
- geographical location
The Google AdWords campaign also allows you to target Internet users based on their geolocation. For example, if your activity is local, you can choose to display your ad only to Internet users who are searching in your area.
- behaviour
Google AdWords allows you to target Internet users based on their behaviour. Indeed, you can decide to target only those people who are potentially interested in your products or services and those who have previously visited your website.
4- Google AdWords: an effective and economical marketing tool
Using a Google AdWords campaign will allow you to run your ads on Google’s search engine and do so without hurting your bank account. Advertisements are paid for, but not very expensive. Indeed, you are only invoiced when an Internet user clicks on your ad. Moreover, you can determine the budget you want to allocate for each of your ads. The cost per click may vary depending on your industry.
5- Quickly calculate your return on investment
Unlike traditional marketing strategies, the Google AdWords campaign allows you to easily calculate your return on investment: (Turnover – investments) / advertising costs. As a result, you will always be able to base your strategic decisions on measurable results.
