Design, content integration, theme purchase and programming included (3 revisions included)
Web hosting of landing page (excluding hosting and creation of e-mail addresses)
Yes, you want a beautiful design and user experience, and so on. Of course, these are criteria that help with conversion. However, the real test of a website's effectiveness is its conversion rate. In other words, is your site converting visitors into leads and leads into customers?
When you think about the ultimate need you have when designing your website, what comes to mind? You want a website that converts!
Nous sommes fiers de notre choix et d’avoir fait affaire avec ton entreprise.
Le défi que je vous ai proposé était colossal et vous l’avez relevé avec brio et grande compétence.
Je suis très satisfait Guillaume, merci beaucoup!
Guillaume et son équipe ont été à l’écoute de chacun de nos besoins et ont répondu promptement à nos attentes autant au niveau de la qualité du produit fini qu’au niveau du soutien technique. Merci et bravo!
Travailler avec une équipe de professionnels a fait toute la différence pour moi. J’avais peur de me relancer dans la refonte de mon site car j’avais eu une mauvaise expérience par le passé. Guillaume et son équipe m’ont accompagné et conseillé tout au long de ce processus afin de rendre le tout le plus simple et agréable possible. MERCI!
Guillaume et son équipe sont vraiment géniaux! Le service est toujours rapide, efficace et personnalisé. Notre site est superbe et professionnel. Grâce à sa campagne de publicités web, les revenus augmentent sans cesse! Engager Guillaume a été une excellente idée en 2016! Merci pour tout!
In most campaigns, a landing page increases your conversion rate (% of prospects who become customers). Why? Because a landing page limits the visitor’s options and lets them concentrate on the call to action (contacting you by phone or filling in a form, for example).
Design, content integration, theme purchase and programming included (3 revisions included)
Web hosting of landing page (excluding hosting and creation of e-mail addresses)
That’s the real question! Yes, your website has to look good, perform well on search engines and reflect your brand image. However, does it generate an appointment, a purchase or a contact, for example? This should be its primary mandate.
Many advertising agencies overlook this essential element at the heart of web strategy. It has to deliver results for the company!
This element is an art and not easy for everyone. Initial project analysis and management can save you a lot of money. Do business with experienced professionals who can advise you. Also, the secret of a good website lies in content writing…It’s one of your best advertisements!
The design of your website is crucial to your brand image on the Web. Whether you need it done in Montreal, Quebec City or Sherbrooke, entrust the job to professionals and pay the right price. Keep only the ideas and strategies that work.
That’s the real question! The creation of a website is still misunderstood today. Yes, your website needs to look good, perform well on search engines and reflect your brand image. However, does it generate an appointment, a purchase or a contact, for example? This should be its primary mandate.
Many advertising agencies overlook this essential element at the heart of web strategy. It has to deliver results for the company!
Beyond having a website just for the sake of having one, find out how it can effectively help your business move forward.
Nowadays, having a website for your business has become a plus. But the question is: what good is your website if it doesn’t help your business make more sales? Beyond the beauty of the site or its supposed visibility, how many people buying your service have been convinced by your website?
We’re not talking here about the beauty of the site, although that’s an important factor, but rather about that element that can convince someone to buy a service or a service that you offer.
We’re not talking about your site appearing first in the search engines either, because that won’t do any good if the potential customer looking for the service you offer can’t find it with you. Let’s take a simple example. How many times have you opened the site that appeared first in your search engine, only to close it again the next minute because you were disappointed? Certainly more than once.
Now you see that there’s something else that increases conversion (potential customers becoming customers), and it’s not the beauty of the site or the fact that it appears first in the search engines. We’ll talk about this element in this article, but first let’s look at what your expectations should be when you decide to have a website created to promote your business.
When creating a website that should in principle enhance your project, you need to have two main expectations: customers and visibility. The order could be reversed, as it’s visibility that makes customers aware of your site. Let’s take a closer look at what each of these two key points implies.
As mentioned above, the more your site is known or at least visible, the greater your chances of increasing conversion. But we’re not talking about visibility to all audiences, because if your site is visible to the wrong clientele, you won’t sell and you probably won’t have achieved your goal of boosting your business. You’ll know you’ve reached your goal when your number of sales and/or appointments after the site is higher than before.
What we mean here is that the expectation you should have when creating your site is that it should be visible to your target clientele. Other than visibility, it must be able to convince your target clientele of the quality and uniqueness of the services or goods you offer. Convincing them of your uniqueness is part of branding, but it’s not the aim of this article.
Once your site’s graphic design and visibility have attracted potential customers, it’s time for your site’s content to turn them from prospects into customers. If several visitors to your site turn into customers, you can be proud to say that the site has served you well.
As we’ve already said, this is the most important aspect of customers. It’s actually the reason you opted for the site in the first place, because increasing your business means getting more customers through website creation.
So, the result you need to achieve by creating a site should be more visibility, which ultimately leads to more customers. If you don’t achieve these two goals, the site will be just another expense you’ve spent just for the sake of spending.
Now that we’ve covered the basics, what’s the one element that’s more likely to increase your conversion than the beauty of your site or its position in the search engines? It’s simply the content of your site.
The content of your site will influence your visitors, because the content itself will show them that they’ve found what they were looking for. How can simple texts have such a powerful effect? To explain it simply, I’ll take you as an example. Would you buy a product if you weren’t well informed about it? Certainly not. The same goes for those who visit your site. The content you put there is a kind of mirror of yourself as a company, as well as of the services you intend to sell.
Having said that, let’s look at two very common mistakes people make on their websites that instead of keeping customers, drive them away.
The presence of numerous spelling mistakes in your content, which is intended to reflect your professionalism, can make a good number of customers more or less skeptical. Why is that? Because it reflects a certain neglect of the company’s image.
By the way, did you know that over 50% of people stop considering and sometimes even reading your text when they notice spelling mistakes? It may not mean much to you, but the objective here is to get customers, isn’t it? So do whatever it takes to get them.
Still in the category of mistakes, there’s bad syntax, which makes your sentences hard to understand. Given that the aim here is to sell ourselves to customers, not making ourselves understood by our target audience is anything but what you want.
It’s not enough to have perfect content in terms of grammar, syntax and spelling. You need to be able to captivate and hold the reader’s attention in the first few minutes with your content. Right from the first few sentences, the reader needs to want to know more about the services you offer, and this can’t be achieved with a dull, bland assembly of words.
You, or at least the person in charge of your content, must engage the reader in a journey that is as captivating as it is instructive. He needs to understand what you’re doing in the simplest possible way, but also in the most engaging way. We’re not asking you to make your texts look like novels or anything like that, but rather to make sure that what’s on your site isn’t bland and far too formal.
To increase your company’s credibility and explain your products and services clearly and in detail, you need a website. But it’s important that your website converts!
In other words, it respects the best practices in virtual sales to encourage visitors to become prospects and ultimately customers.
Most sites are designed as virtual showcases rather than virtual sellers. This is a major nuance.
That said, we have experts in corporate and transactional WordPress website design.
WordPress is the most widely used platform in the world today. It is highly reliable and stable. There are a number of advantages, including
- You have access to an administrator interface so you can make minor changes to your site yourself without incurring additional costs.
- There are a huge number of trained resources on this platform, so you'll never be caught out in the future.
- Millions of modules have been developed and tested to date, so additional development costs are marginal.
No. As mentioned in the previous point, one of the major advantages of this platform is that you can make a number of basic modifications yourself (editing text, adding images or videos, etc.).
Minor WordPress updates are included. On the other hand, if there are major updates, we need to assess the impact on your site and give you a customized quote based on your website.
A basic corporate website starts at $3995 + taxes. After that, the additional costs depend on the options you want.
A landing page is often combined with an advertising campaign to promote a specific product or service.
The purpose of a website is to present your company as a whole, not just specific segments.
