B2B and B2C lead generation case studies
LEADS FOR DENTAL CLINICS
95 LEADS PER MONTH ON AVERAGE FOR OVER 2 YEARS - $ 20 - $ 30 / LEAD
LEADS FOR PHYSIOTHERAPY AND MASSAGE THERAPY CLINIC
70 LEADS PER MONTH ON AVERAGE FOR OVER 2 YEARS - $ 10 - $ 30 / LEAD
LEADS FOR REAL ESTATE BROKERS
300 LEADS IN TEN MONTHS - 20 $ - 30 $ / LEAD
LEADS FOR MOVING
54 LEADS PER MONTH ON AVERAGE FOR OVER 6 YEARS - $ 10 - 20 $ / LEAD
LEADS FOR LANDSCAPING
OVER 80 LEADS IN 1 MONTH - $ 30/LEAD
WHAT OUR CUSTOMERS SAY ABOUT US IN LEAD GENERATION AND WEB MARKETING
LEAD GENERATION
WHAT IS LEAD GENERATION?
Lead generation is a well-known concept in the field of sales and marketing. It's really about generating leads. Lead generation, or lead generator, defines the process by which people are attracted and converted into potential customers seeking a product or service like yours.
Lead generation comes after you have attracted an audience and are ready to convert those visitors into leads for your sales team (i.e. leads who qualify for the sale). In other words, lead generation is essential for the success of any marketing strategy.
By using LeadCo, an agency specializing in lead generation, you’ll be ensuring a successful online marketing strategy.
WHAT’S A LEAD ?
A lead, also known as a customer, is someone who shows interest in a company's product or service in one way or another.
A lead can be a blog post, job offer, blog posts, live events, survey, newsletter, online subscription, or web content. Have you ever visited websites that sell used cars or clothes?
It is very likely that you have been suggested to subscribe.
WHAT IS THE DIFFERENCE BETWEEN A B2B LEAD AND A B2C LEAD?
B2B lead is created with the aim of attracting other businesses looking for your products and services, while the B2C is aimed at individuals. These are 2 marketing campaigns each targeting a different clientele. For B2C (business to consumers / individuals), we want to create traffic by automating certain processes. For B2B (business-to-business) campaigns, the targeting is even more precise and the average value of a transaction is higher.
WHAT ARE THE BENEFITS OF THE LEAD GENERATION?
Why choose lead generation as a marketing strategy? For many great reasons, the first one being the high conversion rate. In addition, your online reputation is improved and you will stand out from your competitors and the return on investment is very interesting. Finally, the lead generation saves you time and money. To learn more about the benefits of lead generation, contact a web marketer at LeadCo.
WHY TRUST THE EXPERTS WITH YOUR LEAD GENERATION?
In most cases, a marketer needs to be knowledgeable in a multitude of areas at the same time, such as copywriting, SEO, graphics, conversion report analysis and more. As a lead generation agency, LeadCo specializes particularly in lead generation. We give you access to a team of experts who can support your marketing campaigns in a much more targeted way, in terms of lead generation. The benefit of partnering with LeadCo is that our primary goal is to increase the generation of qualified leads in order to improve your business results. More qualified leads turn into more customers, which turn into value for your business, regardless of the area of business.
WEBSITE DESIGN AND CONCRETE RESULTS
In order to increase the credibility of your business and to explain your products and services clearly and in detail, you need a website.
It is important, however, that your website converts!
That is, it follows best practices in virtual sales in order to encourage visitors to become prospects
to eventually become customers.
Most sites are designed as virtual storefronts instead of virtual sellers. This shade is
major.
That being said, we have experts in corporate and transactional WordPress website design.
PHYSIO OSTHÉO LONGUEIL
Jacob Charbonneau – Volenretard.ca
Nous sommes fiers de notre choix et d’avoir fait affaire avec ton entreprise.
Humania Ressources Humaines
JE Fortin
Freddy Pizzeria
Mario Roy – LACQ.ca
Le défi que je vous ai proposé était colossal et vous l’avez relevé avec brio et grande compétence.
DIFFERENT INDUSTRIES IN WHICH WE DO LEAD GENERATION?
1
Lead generation B2C
4
2
Leads for financial planners
2
3
Lead generation B2B
5
4
Leads for life insurance
3
5
Leads for real estate brokers
6
HR Marketing
LEAD GENERATION, HOW DOES IT WORK?
Why choose lead generation as a marketing strategyY one of the many reasons is the high conversion rate. In addition, your online reputation will improve and you will stand out from the competition. With a 5 step process created by Leadco, our team will provide the best results as quickly as possible.
This 5 step process has been designed to better focus our research and create a tailor-made revenu stream strategy. Leads tailored to your field to ensure we meet the identified needs of your business and that the leads that are generated are pre-qualified to become clients which will lead to growth for your business. You will also save time and money by doing business with Leadco and letting us take your marketing campaign.
HOW DOES THAT WORK?
Our methods are clear and precise: we make sure to give you the results possible, as quickly as possible by using our 5 step process which allows us to assess the specific needs of your business and to create marketing strategies accordingly.
This 5 step process was designed to pinpoint our research and create a tailored lead generation strategy adapted to your field. By identifying the specific needs for your business, we ensure to target customers precisely in order to generate as much growth as possible. We also work hand in hand with you and make sure to communicate at every stage of the process.
MEETINGS
The first step for us to meet you and and your team. We cater to your reality by offering meetings in person, over the phone or by video calls. This first meeting is for you to present your business and tell us the goals and objectives you want to achieve. The more information about your business, your field and objectives you have, the easier it will be for us to create a marketing strategy fit for you.
CONFIGURATION
it is essential to define the clientele you want to attract in order to optimize you campaign and generate qualified leads. Do you offer high-end jewelry? Legal or medical services? or do you offer vegetarian meals to go? All of these fields and products are aimed at different audiences and will require a specific to generate qualified leads.
TARGETING
It is essential to define the clientele you want to attract in order to optimize your campaign and generate qualified leads. Do you offer high-end jewelry? Legal or medical services? Or do you offer vegetarian meals to go? All of these fields and products are aimed at different audiences and will require a specific approach to generate qualified leads.
CREATION
With the information about your business, your team and your projects provided in the previous steps, our team of lead generation specialists will set up a digital marketing campaign aimed at increasing the quantity and qualified leads who will be available to be converted into customers.
VALIDATION
The las step is the presentation of the marketing campaign developed by Leadco to you and your team. You will be in control of the final product. Your lead generation campaign will be launched upon your approval.
HOW ARE WE GOING TO SEEK B2B AND B2C LEADS
B2B leads are intended to attract other companies looking for your products and services. B2C leads are intended to attract specific individuals. The 2 marketing campaigns target a different yet very specific clientele. The main goal of a B2C campaign is to create traffic by automating certain processes. For B2B campaigns, targeting is even more precise and the average transaction value is higher.
LEAD B2C
Let's see in detail how LeadCo proceeds to implement a campaign using lead generation in B2C. First, we use 2 platforms, Google Ads and Facebook Ads using the conversion funnel strategy. Then, we perform the following steps:
- Research on your field of business and your main competitors;
- Comprehensive search for potential audiences;
- Implementation of the advertising campaign and conversion tracking;
- Call recordings as needed;
- Creation of unique advertisements related to the landing page and the offer you want to convey;
- Punctual follow-ups of campaigns and strategic recommendations.
LEAD B2B
For B2B campaigns, the process is somewhat different to adapt the targeted audience. So, as mentioned earlier, customer targeting is even more sought after. Here are the steps that Leadco will take to build you B2B campaign:
In addition to strictly targeting the decision makers of the targeted businesses, our team takes care of several tasks:
- We find valid contacts in your target market, regardless of your industry, industry or position – that can go up to 3000 contacts per month.
- We then put the automatic prospecting tools in place via LinkedIn or email to increase the volume of solicitation.
- We will write effective and proven messages to generate results of up to 5 messages per lead within a month.
- We use softwares that allow you to send a predefined sequence of messages and deliver replies to you directly to your inbox.
- We establish the ad hoc follow-up of campaigns accompanied by strategic recommendations.
Google Adwords can also work very well for B2B, depending on the area of business. If so, we will use that too.
Frequently Asked Questions
Where should I begin?
Click on one of the green buttons throughout this page. We will get in touch with you as soon as possible and schedule an appointment at your best convenience. This first meeting will be for us to assess your needs in order to determine the best way we can serve your needs and meet your objectives. We will also accommodate the style of meeting that is best for you, either in person, over the phone or by video call.
How much do your services cost?
The costs of our services vary depending on your needs and the services of your choice. Our monthly service plans start at $ 995 per month. If you are looking for a landing page, this service is also offered starting at $ 995 per month. For a complete website design with the WordPress platform, our prices start at $ 3,995.
Contact us to find out more about our services and the associated rates.
Will lead generation work for my type of business too?
Results may vary depending on your target customers and your offer. Lead generation is essential for startups and small businesses, as customers are the foundation of any business. However, even well-established businesses can benefit greatly from lead generation. By using lead generation as in their marketing campaigns, these businesses can increase their revenue, launch new products and attract new customers. Marketing today is so fierce that businesses compete against each other for the same customers. The businesses that can generate the most qualified leads will most likely make more sales.
What is the difference between one medium or another?
Each medium has its strengths and weaknesses. Leadco’s role as a lead generation specialist is to evaluate and choose the best medium and message for your target clientele. Our experience has shown that most clients have preferences for certain mediums; that is why we personalize our services by offering a great variety of options.
How do I calculate the value of a lead (qualified prospect) for my business?
Do you know the average value of a transaction from a new customer to your business? Take the example of a new customer whose average transaction value is $ 1,000 ; how much would you be willing to invest to acquire a new client who spends an average of $ 1000 per year
Suppose again that your gross profit margin is 50%. If a new customer earns you $ 500 in profit on average per year, and your conversion rate (lead to customer) is 1 in 5 (20%), would you be willing to pay $ 5 for a lead? $ 10? And even $ 50?
Now take the example of $ 50. A qualified prospect (lead) costs you an average of $ 50 and your conversion rate is 1 in 5 (20%). So for every 5 leads, you get a new customer. So for every $ 250 invested, you acquire a new client who earns an average of $ 500 in profit per year. Isn't that a great business strategy? For every $ 250 invested, you get $ 500 back!
This is the secret of return on investment in lead generation!
Let us take the example further; a customer stays with you for an average of 3 years. So for every $ 250 invested, you earn $ 1500 back. Would you even be willing to invest a little more to secure that $ 1,500?
Most companies do not calculate this crucial data for the profitable development of a business. When you get these numbers under control, your growth can be exponential while still being profitable.
What is a conversion funnel?
The conversion funnel is an e-commerce term that describes the different stages of the buyer's journey to purchase. The image of the funnel illustrates the path taken by potential customers, leads. It is divided into three parts: the top of the funnel shows all the customers who are just starting to search for a product or service. In the middle of the funnel are users who know the most popular brands and who might have signed up for email campaigns to receive information. The leads that arrive at the bottom of the funnel are the users who have made their choice, read the reviews, and are ready to buy.
A word from the president
As a web agency and lead generation experts, LeadCo's mission is to generate a positive ROI on your advertising investments, as quickly as possible. Our team of results-oriented professionals can advise you on everything related to your advertising, the high-performance media in which to publish, as well as the content of your web pages. This is our real role. As a team, we have the chance to work with companies operating in different fields, as well as in different cities (Montreal, Sherbrooke, Quebec, Trois-Rivières, Gatineau, etc.). The goal of our customers is always the same: to increase their clientele.
To do this, we had to set up a tracking system different from that offered by our competitors. With our system, you will be able to calculate the return on investment (ROI) of each of your media investments in order to improve or increase their performance.
Our business advisors have made their way up the ranks quickly, mainly thanks to the tangible results that our team has been able to bring to our clients. These are not great visibility campaigns or clicks on an Internet ad, but inbound calls and appointment forms. Anything that generates sales for businesses in Montreal and Quebec as a whole.
As we have already mentioned, we have had the chance to work in web marketing with several types of industries and sectors of activity, such as: physiotherapists, dentists, chiropractors, retail businesses, boutiques online (ecommerce), real estate brokers, property management companies, construction, exterminators, movers, podiatrists, financial planners, business service companies (B2B), to name a few. Finally, we are proud to say that our methodology and the sales generated by our proven method are part of our clients' success.
Guillaume Godbout
President - LEADCO.
WHY CHOOSE LEADCO FOR YOUR LEAD GENERATION
Nowadays, a business cannot be successful without using a medium like Google Adwords. Our team of Google Partners experts uses different techniques to maximize the short-term return on investment of this medium. Indeed, Google sits at the bottom of the conversion funnel of a customer’s decision-making process. A customer who searches Google for plumbing services, for example, doesn't have to be convinced they're looking for a plumber, their decision is already made. What we don't know yet is which plumber he would want to do business with.
At LeadCo, we know how to get the most out of Google Adwords. It is not just a question of betting as much as possible on keywords, but rather of using a set of factors in your advertising campaign that will make your Internet advertising successful or not (Google quality score, landing page, advertising message, bidding strategy, etc.).
In short, Google is constantly changing its algorithm to improve the rules of the game. This is why our positioning as experts is to always be on the lookout for the latest trends, but also to test all these concepts with our customers in order to ensure that the return on investment remains positive, regardless of additions to Google Adwords or other Google media (eg: Youtube Ads). Our Google Adwords experts are at the heart of several lead generation strategies.
Another medium that is very successful today is Facebook Ads. Few business owners are making the most of this medium, as many still believe that having a business Facebook page is enough to attract new customers. Few agencies have as much experience as a Facebook Ads expert as Leadco. Indeed, this medium makes it possible to target very precisely groups of potential customers, or even to target the interests of consumers. For example, if we wish to reach potential customers via Facebook, we could target the customers of certain Facebook pages in our industry such as Infopresse. If we want to be more specific in our targeting as a company specializing in lead generation, for dentists for example, we could target the Order of Dentists of Quebec page. Interesting, isn't it?
In addition, many advertisers and entrepreneurs are abandoning banner ads, which remain a very powerful medium. Before Facebook and Google used the majority of the advertising space on the web, banner ads were the main medium, the visibility associated with them meant, for advertisers, that the sites were credible. However, everything has evolved. Today, we buy the same type of ad formats, but in "unsold" versus premium mode. This has dramatically reduced advertising costs for the customer. Also, banner ads are used for retargeting. This web marketing strategy technique is very effective because it allows you to reach a visitor to your site a second time using a banner ad. Thus, the potential customer has already shown interest in your business by visiting your website for the first time; by successfully attracting this potential customer a second time to your site, your conversion rate will be very high. As experts, we know these good practices, and we will allow you to benefit from them as much as possible.
Looking forward to collaborating with you!
Contact us
1615, rue Beckett, Sherbrooke, Québec, J1J 1C7
4375 St-Michel #301, Montréal, QC H1Y 3G6
Phone: 1 (888) 508.9108
Contact
1615, rue Beckett,
Sherbrooke,
Québec,
J1J 1C7
4375 St-Michel #301,
Montréal,
QC
H1Y 3G6
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